Microsoft singled Google's "killer reach" - every day Kan licensing

Yahoo's acquisition transaction ran aground, Microsoft had singled Google. The face of great profit online advertising market, Microsoft can only背水一战and in preparation for wielding the "secret weapon" to reach the birds with one stone dual purpose, that is, in its own display ads promoting the expansion at the same time, effective implementation of the search advertising counterattack. Microsoft's Cou validity of the weapon can be » May 3, Microsoft CEO Steve Ballmer (Steven A. Ballmer) has withdrawn the offer of Yahoo, Ballmer said that Microsoft Yahoo is expected to become the online advertising market to compete with Google's effective Weapons. "Google will become the winner," market research analyst Clayton Moran Stanford (Clayton F. Moran) asserted that "Microsoft and Yahoo scattered difficult to contain Google." Google in the online advertising market dominant, 77 percent of the company's income comes from the search results that match the text ads. But in the search advertising market outside of Microsoft was not without opportunities, the most important for Microsoft to show that the ads, that is, in the top of the page or on both sides of the colourful banners graphics or video ads. Although the advertising market shows that the current size of less than search ads, but benefited from the rise of video ads, is expected to be rapid growth in the next few years. IDC's data, to 2012 shows that the advertising market will double, reaching 15.1 billion U.S. dollars, and the search advertising market will reach 17.6 billion U.S. dollars. Microsoft shows that the advertising market, mainly through income-generating two ways, first of all, is for sale, such as MSN and Hotmail advertising their Web sites, followed by traders as an intermediary, to join company's Web site advertising, which was divided into income. The reason why some small sites are willing to start advertising partnership with Microsoft, the main reason is that Microsoft's taken a strong advertising sales capability and their own inability to attract high-quality advertisers, even cable TV giants such as Viacom also happy with Microsoft Advertising, because they found that cooperation can help bring more revenue. "Microsoft will be converted into advertising revenue than the capacity of our strong," Viacom CEO Philip Doman said. Microsoft is relying on the leadership of the 180 people Luoruiziao the marketing team to win more online advertising market share. Microsoft's advantage lies in the fact that it has the most advanced technology to display ads, relying on its advertising platform, which allows advertisers precise targeting your audience, and an objective assessment of the value of advertising. Microsoft also believes that search advertising market valuation was too high, which is Google's "gold mine." Clearly, Google will not easily surrender positions. Google CEO Eric Schmidt (Eric Schmidt), Google and DoubleClick own technology combined with digital media will greatly enhance the efficiency, scalability and performance. Google had also acquired the most immediate fire of the video sharing site YouTube, but so far the site has yet to contribute to income. "Stubborn is Microsoft's attitude." Microsoft CEO Steve Ballmer last year in a wireless industry conference, "said the marketing objectives, we will launch the offensive again and again." Even if Google is to curb the momentum of the market monopoly Most advertisers also hope Microsoft can win in the competition. Although advertisers are also very much appreciate the Google search advertising efficiency, but they also do not want to see from one company to monopolize the online advertising market. "From the advertiser's standpoint, full competition in the market is clearly their wish to see the results," Consumer products giant Unilever Group North America media director罗布玛斯特(Rob Master) said. On Ballmer, the defeat is not the ultimate goal of Google, the Internet advertising market and has the right to speak of the importance of how not be overemphasized. Microsoft's biggest worry is that if a large number of users start using the Google network software services, Microsoft software pricing mechanism will face "avalanche", Harvard Business School professor David of the Philippines (David B. Yoffie), "said the development of online advertising Microsoft is the only option, but only succeed, not fail. "Microsoft is the development of a" acts of mapping (Engagement Mapping) "the ad technology, which will give advertisers a more comprehensive advertising value of the information, 16 advertisers began in February this year to participate in the technical tests. The technology can anonymously track page script, to make sure consumers to buy a month before deciding whether or not you've seen the display and video-related advertising, so every one of the online advertising related to accurate and objective assessment. Publishers and marketers can better grasp the way the effectiveness of their ads, thus the price of an adjustment accordingly. "This is not opposed to search advertising," Microsoft is responsible for the technical vice president Brian McAndrews (Brian McAndrews) said, "This is just a more scientific evaluation methods." (Reprinted from the "Business Weekly") May 6, 2008 Yangcheng Evening News: L'Oreal Group on the 6th had been reached on the YSL Beauté (Fife Shengluo Lan beauty companies) the license agreement and the sale of the company and so on. The two sides will follow the competition regulatory system under the mandate of the end of June related to the handover. In other words, the world's largest cosmetics group L'Oreal of France enterprises will spend 1.15 billion euros will be Fife Shengluo Lan cosmetics company (YSLBeauté) Resumption of the capsule. The latter is now the owner of France Pino - spring - all mine Group (PPR), the Gucci Group's is the world's third largest luxury goods group. From January this year issued an exclusive offer to the present, L'Oreal has received the approval of the relevant agencies and adoption. Based on market practices, the acquisition is completed, it will make Fife Shengluo Lan and Boucheron perfume and cosmetics brands in the areas of the world's long-term, exclusive right to use the brand license. L'Oreal may also take over StellaMcCartney, OscardelaRenta and ErmenegildoZegna perfume and cosmetics brands in the field of business license. It is learnt that in 2006, Yves Yves Shengluo Lan Shengluo Lan's brand and Roger &; Gallet, Boucheron, StellaMcCartney, Oscarde-laRenta ErmenegildoZegna brand and the turnover reached 630 million euros. At the same time, from this year's third quarter, the loss of Fife Shengluo Lan was there signs of improvement in the quarter sales grew 18.6 percent after last year's third quarter growth to 15.7 percent. The proposed contract for L'Oreal and our high-end cosmetics Department provided a great opportunity. Yves Shengluo Lan is a legendary French luxury brands, deeply loved around the world, with our existing brands and create unique complementary to each other. We are convinced that Fife Shengluo Lan joined L'Oreal Group of the Ministry of high-end cosmetics, will accelerate its own development. At the same time, this contract will reinforce the strategic L'Oreal Group in the high-end cosmetics market position. "L'Oreal Group chief executive officer of the GONG (Jean-PaulAgon) said. PPR Group chairman and chief executive officer Franois-HenriPinault believes that the signing of strategic agreements, is expected to "make Guc-ci YSLBeauté Group to fully tap their potential to increase the opportunities", so as to enhance the Fife Shengluo Lan luxury brand status. With the submission of the offer, PPR reiterated its promotion of Gucci Group's brand development ambitions. In the group, the core Gucci brand throughout its luxury sales in the occupied nearly 60 percent share. "This acquisition will not change the existing pattern of high-end cosmetics." Industry analysts pointed out that "the current terms of the domestic market, against each other for the high-end cosmetics group Shiseido, Estee Lauder, Europe Eliya and the owner of the Dior brand LVMH. Almost a monopoly of these groups in China of all retail sales channels for high-end brands. There is no doubt that the acquisition of the Fife Shengluo Lan, L'Oreal Group also makes Lancome, Biotherm And Zhicun Xiu and other high-end brands in addition to a brand, but it is not sufficient to subvert China's current high-end cosmetics market of the status quo. " Shanghai Securities News: 6, the central rate Minmetals Corporation announced that its holding of Minmetals Nonferrous Metals Co., Ltd. has acquired the German company HPTec and delivery of the shares. The two sides officially announced Minmetals Nonferrous HPTec 100 percent holding company of Germany. The acquisition is Minmetals Nonferrous the implementation of "efforts to extend the tungsten industry value chain, to the high-tech and high value-added product development," part of the strategy to enhance Minmetals Nonferrous tungsten industry's overall competitive strength of the future have great significance. It is learnt that Germany HP Tec Corporation, established in 1977, is Europe's largest in the PCB (electronic circuit board) with micro-carbide drill bit and cutter manufacturers in Singapore, South Korea, China Kunshan has subsidiaries in Germany and China A manufacturing plant, global product marketing, is the world micro-drilling one well-known brand in Europe, occupy 40 percent of the market share. Minmetals Nonferrous Metals Co., Ltd. According to the relevant responsible person in the world, especially the rapid development of China's PCB industry, against the background of strong demand, as the PCB production tools, micro-drilling industry is also very optimistic about the prospects for development, the acquisition will allow five Non-ferrous ore carbide micro-drilling in the area of production developed by leaps and bounds. The official also said that the acquisition of Germany HPTec company, Minmetals Nonferrous tungsten industry will continue to high-tech and high value-added product development to provide a good opportunity to further downstream integration tool industry provides a good opportunity to promote Minmetals Nonferrous the tungsten industry to the further development of deep processing industry, improve the effective distribution of tungsten industry chain.