2008/07/16
In China, Google has not lost to Baidu
Baidu in China's market share easily surpassed Google, many people have been looking for reasons, some people speak for Baidu, said Baidu more innovative than Google, more localized, faster and better results. Some people speak for Google, said that because not a snapshot, because the elderly can not visit. In fact, to find why Google lost to Baidu's the reason is very simple, it difficult to find a solution. We first have to Baidu's side, to talk about for several reasons, Solution Mody » And from the Google party, find several reasons to see Solution Mody. Baidu strong reasons. 1) localization well. More technical staff are Chinese, from products to technology, are all Chinese, so users can more from China starting design products and provide services. 2) speed. Indeed, the earliest google 0.0001 seconds to show the speed of the results, Baidu soon learned of this. To give people a sense of speed, so many people say Baidu good. 3) better results. Liang Dong to a Baidu, the leading results of a better public relations: Chinese Baidu Gengdong. As for Baidu's machines and systems Gengdong Chinese is not important, as long as users think of Baidu, the Chinese thought Baidu Gengdong on the line. 4) product innovation. Mp3 music from the Baidu search to know, Baidu Wikipedia, the Baidu paste it, these innovative products fromsearch portal Baidu, has not been stopped. Therefore, Baidu (global brand network) training a lot like mp3 search of young users, these users have posted it because Baidu's no threshold of expression, and further stimulate the encyclopedia to know, such as product development, until recently, such as the hi Baidu . Google's reasons for the weak. 1) into China late. Although google have entered China, but a very narrow range, but some researchers in IT and use more public Internet users do not have to. 2) not a snapshot, users feel that on google by deception. 3) can not be on the old network, gives the impression of slow. 4) a sense of the results in English, many people feel too miscellaneous google. 5) google unresponsive, the Chinese want to point localization, it passed the U.S. headquarters of the audit. 6) Google do not know Chinese, at least not Baidu accurate. Said a long time, we did not find Mody » In fact, all inside of all, because Baidu's public relations and publicity far beyond google, google simply can not allow the force. Google has not lost to Baidu, the technology is not the key, marketing accounted for a significant share. Google is also the number of users has been increasing, butgrowth rate is not fast, because the demand for information search, lags far behind in the search for music mp3 growth rate. Therefore, the additional use of search users (the majority of computer access time is not long, partial entertainment and games of users, the information on the natural resistance of the users), these people had to google the length of the domain names are not familiar with , It is easy misspelled, to pass on Baidu's search results have been very satisfied, and they mainly in mp3, and other information on the search time, they have the habit of information search, have already mp3 search and molding. With a few simple figures to the rough that such a relationship. 2001, Internet users search by adding the percentage is 30 percent. At that time few hypothetical user is 3000000. Up to 100 million users are using search function. Of these, the majority of people to Yahoo, more people slowly use google. By 2003, google proportion has risen to 60 percent, but Baidu has been an independent, started to provide mp3 search. Internet users will grow to 60 million. Figures may be increased by 20 times. One search using the proportion grew to 50 percent, is 30 million. The overall number of search is already 01 to 10 times. Among these, 80 percent of new users mainly concentrated in the entertainment aspects of the search, Baidu had a good meet this demand, and 02-03 years, google the Diaoxian rate from 0% soared to more than 70 percent. At this time, the vast majority of new users access to Baidu, which can not come into contact with google. 04, Baidu started propaganda "Baidu Gengdong Chinese", many users have begun to slide into google Baidu. Because of accessibility and speed of access problems. To 05, Baidu has given way to Google Dashiyiqu, google before considering a return to Li Shan, a formal challenge Baidu. At this time, more low-end users (business users, IT and non-students and academic search, but commercial search) become Baidu's "signing customers," they found themselves not only from Baidu's ranking, also found to competitors as well as with industry , The ranking results. There have been screening the results of further strengthening of such users to Baidu's trust. google encountered a strong opponent. At this time we discovered that some of these surface of Baidu and Google merits of the conditions, it can not dominate both the market share. Google, in order to regain their market, we can not be Baidu Qianzhe Zou, and the user should have a deeper understanding and find Baidu's weaknesses, slowly. This time, we will not look at google Zuoe (refused to mp3), does not care about low-level users, is clearly a lost strokes. And see and know that Baidu's hao123, paste it on products such as rash on the Tianya quiz, or did not understand why the leading cause of Baidu. To find the reason is very simple, it is difficult to find a solution. If looking for solutions, not only for reasons of internal surface of reasons, this solution will eventually be found in a waste of time and the opportunity to overtake. Of course, I am also aware from the start with my own, many people will say that I am in the nonsense, walls. Then I would say that my own walls it.