Baidu what successful blocking Google (Google)

Baidu and Google are well-known search engine, in November 2007, Baidu total market value of more than 100 billion yuan the first time, and in July 2007 Google market value of 169 billion U.S. dollars, ultra-IBM was the 161 billion U.S. dollars, 172 billion at Cisco Dollars, into the Top 25. Google in the third quarter of 2007 reached a total revenue of 4.23 billion U.S. dollars, compared with Baidu income is 497 million yuan RMB, net profit of 182 million yuan. Globally, according to market research firm comScore recently released the December 2007 world's 10 largest search engine rankings report, Google market share of 62%, 5.2% of Baidu. Therefore, the overall comparison of the two, Google is absolutely the elder brother, Baidu is absolute Xiaodi. However, in the Chinese market, little brother has defeated the elder brother. Baidu market share in 2003, the first time after more than Google, has a leading position in 2006, according to China Internet Network Information Center, the investigation report and the investigation report of the Advisory Ereli, the Chinese search engine Baidu in the market share of 60 Percent or more, while only 25 percent of Google, Baidu lead on Google. 30 years of reform and opening up in China's market, local enterprises to overcome the world famous enterprises and rare cases, more time is passive and beaten, such as Kodak film industry was almost monopolized by the beverage industry experience can be integrated, fast-food industry No matter the McDonald's and KFC expansion of goods industries, Procter & Gamble firmly occupy leadership position……, why Baidu in Chinese market and can successfully stop this victory Google » This is very worthy of our thinking and learning. 1, Qingzhuangshangzhen, from standing on the establishment of international competition on the basis of Baidu on January 1, 2000 two young people from the United States back Robin Li and Xu Yong created. In property rights, corporate governance, operational concepts and ideas, from the very beginning in international practice. And the whole company's officers are very young, most of the elite and the local community Zhishiqingnian sea turtles, according to statistics, the average age of about Baidu employees in the 26-year-old, and therefore the old state-owned enterprises compared with Baidu, "Qingzhuangshangzhen" Advantages, and grew up in 1980s and 1990s compared to private enterprises, with new concepts, such as dynamic full advantage of all of these give Baidu a well-known international companies with a competitive basis. 2, smooth financing, support rapid growth in Baidu Capital strength of competition among Internet companies is competition between the important weight, especially for the stage in the growth of entrepreneurship and especially Internet companies. Start-up phase of the Internet business-to-capital needs relatively more, at this stage of competition among enterprises with financial strength often has a lot, if the gap in financial strength, great, will be at a competitive disadvantage. From the overall financial strength and ability to look at financing, Google than Baidu's advantages are obvious. However, Google's market focus is not in China, but in North America and Europe, therefore, Google China will be able to use and disposal of the funds are relatively limited. And Baidu from the beginning attaches great importance to attracting investments, listed before, Baidu has conducted three financing. In its previous two is set up at the beginning of the 1999 and 2000, respectively, the amount of financing for the 1.2 million U.S. dollars and 10 million U.S. dollars (DraperFisherJurvetsonePlanetVentures and IDGTechnologyVentureInvestment). The financing is the third time in June 2004, 14.7 million U.S. dollars financing, a total of eight enterprises involved in the financing, including Google's 4.99 million U.S. dollars investment, Google has 2.6 percent of Baidu shares. August 2005, Baidu officially listed on NASDAQ in the United States, the issue price of 404 million shares of 27 U.S. dollars, the financing of about 100 million U.S. dollars. Therefore, Baidu from the venture, with the capital markets for effective docking, the company resolved in the development of the financing. Therefore, the financial strength of the contest, Google China in the competition and showed no advantage. 3, products and technologies in the competition, Google China has not shown proper advantage Google has a strong technical strength and has the world's most advanced scientific and technological personnel, which in North America and Europe has to prove successful. However, how will technology and the organic integration of the Chinese market, used in the Chinese market, launched with the characteristics, in line with the Chinese language and culture, and to be accepted by the Chinese Google service is the greatest bottleneck. Although, in September 2000, Google on the Chinese Internet users against the world launched a Chinese search service, but, Google in the Chinese market the service has been localized and personalized not strong, not deepen, the fundamental reason for this is Although Google has a strong The technical strength, but the strength of these technologies are mainly used in Europe and the United States market, and the lack of attention to the Chinese market, R & D investment, financial, and material resources on the course less. However, Baidu is completely different, from June 2000 entered China's Internet technology, places great emphasis on research and development, and constantly develop against Sohu, Sina, 263, Netease, and other site services to deliver enterprise-class users of the retrieval software, Chinese Search PPC, IE search partner, MP3 search service, regional search, "paste it"……, innovative products, launched more in line with China's domestic needs and personalized products. But Google, in products and services sectors, not particularly against China's new product introductions, has been in a passive position, often with Baidu walk. Although the overall technology and product development leading to Google Baidu, the Chinese market for product development, Google has lagged behind Baidu, for example, in October 2004, Google launched a ratio "AdWords" more advanced, more complex technology " Adsense "advertising model, expect to membership in the form of the site to attract more advertising platform to go to Google. But soon, Baidu in China launched its "AdSense" advertising. Therefore, Google's overall technical advantage has not translated into products in China's advantages and services strengths. 4, insufficient attention to the Chinese market, localization is not in place Google started a comparative focus on the North American and European markets, the company's rapid growth is too busy to take account of them in China. If we go to the Google website of the Chinese look at the Press Center, 2000 Google into China so far, a total of only seven news: Google will be authorized agents in China plans to expand to 2005, August 9 Google level in the work force help Chinese enterprises enlist global business opportunities for 2005 on August 8 Google's "Desktop Search 1.0" Chinese version of 2005 on May 25 Chinese version of Google Desktop Search launched 2005 March 7 Google's English News Service 2004 September 9 Google launched a new way to facilitate quick search of Chinese users access to more information 2004 June 21 Google opening of the Chinese search service - 2000 September 12 Look carefully you will find, from two of the news is released in 2005 on domestic agents, and in June 2004, nearly four-year period was only in September 2000 over a news release. This can also see google in the Chinese market attention. It is in this slot, Baidu was a fast-growing space for survival. Baidu in market share over Google in 2003. Earlier, Google has been far ahead. Google on the Chinese market also seriously inadequate attention is not enough, so from the headquarters to China on the market support, the resources provided enough. On the other hand, Google China's team were also seriously inadequate, given the mandate also inadequate, the team's lack of independence and flexibility, a lot of things the recommendations, decisions will need to report and approval, and they are in other markets The winner of the gesture to China, they will not go all out this doomed, eventually reduce the efficiency of operations. But Baidu's management, Robin Li is the largest shareholder, is the company's managers, but also rooted in the forefront of China's market, the market's understanding of the actual situation, the speed of decision-making should be much faster than the Google of China. Google in the Chinese market due to the lack of attention, Google's localization in marketing is also inadequate. Google in the United States is taking the direct sales model, advertisers can landing Google's official website GoogleAdWords pages for registration (required international credit card). This process is very simple and convenient, without any intermediary links. However, the situation is in China was different, because the domestic advertisers is different from Europe and the United States and the domestic search advertising channels are taking agents. Baidu from several years ago began to build channels, development of a huge system of agents, and 3721, Yahoo, and other enterprises in resources for the advertisers have long been close to naked Roubo. And Google have not systematically agents of development in China, the Chinese business to take a laissez-faire attitude. Since the rise of the Internet search and pop, search engine advertising has prospered, not on Google in China to set up offices and branches, a number of domestic out on Google's so-called "agent", "They do not need Google in particular Mandate, adopted in the United States on the Google site for customers on a simple registration and payment agent for customers in the Google search pages in Chinese the right keyword advertising business. " But this group of Google's business "spontaneous facilitator" by Chinese competitors as a "fake agents." Objectively speaking, these "agents" of the system due to the lack of norms, standards of different charges, is also the Chinese market to a certain extent The impact of Google's reputation. Until, in August 2005 for the first batch of Google formally authorized agents, in the dynamic level, resources, Shanghai rushed three network marketing services enterprises have become the first batch of Google keyword advertising agents. However, at this time, after all, rooted Baidu China's market for many years and has accumulated rich resources and relationship marketing. Google in the Chinese market due to the lack of attention, capital and technology in these two core strengths, failed to China in the region into a regional competitive advantage. Therefore, Google in China by Baidu defeat will be inevitable. As president of Yahoo China's Zhou Hongyi said "Google into China, technology, brand, reputation is not the problem, the key is localized operational capacity. Google now意气风发, in the Chinese market even before Shuaiguogentou, not necessarily on the localization of To give sufficient attention to the problem. This is not only the localization of localization services, localization management, including the localization concept of cooperation. " 5, Inspiration Baidu is China's business success blocking a model of the world NO.1. Baidu is China's only four years on more than Google, does not depend on technology, but by than it used to a better understanding of the Chinese market, the localization of more sophisticated operation. Although Baidu's technology and scale with Google is not an order of magnitude, but failed to pay attention to Google some of the details, Baidu do a better job, win market. Localization and refinement of the international operation to Qide of the key to success, no matter how powerful a business, if the localization and lack of refinement of the operation, in the process of international experience may have failed.