
I believe that getting a good mentor is one way to help you make your small business work. If you are looking for one, why don’t you check out what Business in Blue Jeans has to offer you. May I share a wonderful interview with none other than the CEO of Business in Blue Jeans, Susan Baroncini-Moe? It pays off to know who you will be working with and what kind of person she is.

Your decision to change careers reminded me of myself. I did that too and it was a decision that changed my life. A beautiful move I believe. I like the name Business in Blue Jeans. It has a certain appeal to it. Why did you choose this name?
My business originally had a different, more corporate brand. It didn't fit me at all, and it bothered me for at least a year. Finally, one day, I was talking with a branding consultant and talking about my business and I casually said, "I hate wearing suits to meetings. I love working with clients who are comfortable and pleasant. I just love hanging out with my clients, rolling up our sleeves and really making their businesses work." The consultant said something like, "So you do business in your blue jeans?" And that's when it hit me. That's exactly what I do. I do Business in Blue Jeans.

That sounds like a lot of work! So do you do all of this by yourself?
When you hire Business in Blue Jeans, I am the primary point of contact. It's really important to me that my clients feel connected to a real person, not like they're dealing with a big corporate brand. So each and every Business in Blue Jeans client works directly with me, regardless of the project. Sometimes that direct contact means I have to prioritize my e-mails, so if an e-mail isn't client-related or project-related it may take me awhile to reply, but following up with people is important to me, even if it takes a week or two. While I'm the CEO of Business in Blue Jeans, I could never run all of these divisions alone. Not only is the company growing and there's a bit more work than I can handle on my own, but I've found the best and brightest professionals who can do certain things better than I can. For example, I can design a logo, but frankly, there are people on my team who can design a better logo. So these days, I leave that work to them. The full Business in Blue Jeans team consists of almost a hundred people scattered across the globe. I spent five years assembling this team, and I'm really proud of the group I've put together. They're not just amazing at what they do, they're really good people who are very pleasant to work with. So it's very much a team effort. That said, I still manage all of the consulting, advisory, and coaching work, as well as most of the project management. I also do most of the copywriting, the e-zine, and that really is me on all of my social networking profiles like Facebook and Twitter.These are the things I'm best at and the things I love the most.

It’s great to know that people can work directly with you and that you have a team of professionals helping you out. Can you share some of the businesses that you have helped and have prospered?
When I met my husband, he was a professional drummer who wanted to add a stream of income. He wanted to use his love of drumming in a new way, so we found a way to match his knowledge of drumming with his experience in graphic and web design, and created TheDrummerShop.com. TheDrummerShop.com is an online store where he sells his own designs on t-shirts, coffee mugs, mousepads and more. It's a very popular store.Another success story is April Perkins, one of my clients who became one of my dearest friends. April was an interior designer who loved designing homes, but who also loved the environment. We paired the two loves and created TheEcoDivas.com. Now April is a successful environmental interior designer and is extremely busy as a sustainable living coach and consultant.Finally, I want to share an existing client who I think is going to become a huge success: Kirk Wilkinson. Kirk is a happiness coach, which I think is fantastic. Kirk is currently going through the Repair, Restyle, Refresh program and we're getting ready to re-vamp his web site completely. I think Kirk is definitely someone to keep your eye on.